ARCHITECTURE アーキテクチャー 看板建築








Incorporating Japanese and Western culture

EBIHARA SHOTEN freely designed by the painter


Prospered as a second-hand clothing district during the reconstruction period after the Great Kanto Earthquake


Still inherited to the building that has the soul of a craftsman who competed with Kanda's hilarious culture and skills







Established in 1890 as a second-hand clothing store, it has continued to operate while dealing with products tailored to the times, such as ready-made clothes and fabrics. The current Ebihara store building was built in 1928. The design of the facade (front of the building) that adopted the signboard architecture was created by repeating trial and error many times with the tripod of the shop owner, Eihara Yasuzo, and a painter who had a friendship.


Ebihara store is a signboard building that has the elements that represent signboard architecture, such as the design of facades and glass that incorporate Japanese and Western styles, the layout of the store and living space in a well-balanced manner, and the design of taking in light from the skylight through the atrium. In addition, design drawings and sales records at that time remain, and valuable materials for academic research are still preserved. In 2003, it was designated as a Chiyoda City Landscape Town Development Important Property.







As Tokyo was reconstructed after the Great Kanto Earthquake, many store-use houses were built on land that was narrowed by land readjustment to create roads. The flatly designed facade, which was not found in traditional Japanese architecture, used a combination of Japanese and Western designs and modern motifs to support the motivation of the people who were eager to recover. The high-class culture of merchants and the skills that craftsmen competed are still alive in the building.


In 1975, the signboard architecture was used as an academic term at the conference of the Architectural Institute of Japan, and in 1994 it was widely introduced in the book “Signboard Architecture” written by Terunobu Fujimori. It came to be able to. Although it is a signboard built mainly in Tokyo, the number continues to decrease in the city center against the backdrop of land raising due to the construction of high-rise buildings and high tax payments due to rising land prices.