ARCHITECTURE アーキテクチャー 看板建築

日本と西洋の文化を取り入れて

画家が自由にデザインをした海老原商店

 

関東大震災後の復興期に古着屋街として栄えた

神田のハイカラな文化と技を競い合った職人の魂を

今でも建物に受け継ぐ

 

Incorporating Japanese and Western culture

EBIHARA SHOTEN freely designed by the painter

 

Prospered as a second-hand clothing district during the reconstruction period after the Great Kanto Earthquake

 

Still inherited to the building that has the soul of a craftsman who competed with Kanda's hilarious culture and skills


海老原商店について

古着屋として明治20年に創業し、既製服や反物など時代に合わせた商品を扱いながら営業を続けてきました。現在の海老原商店の建物が建築されたのは1928年。当時の店主・海老原保蔵と、親交のあった画家との二人三脚で、何度も試行錯誤を繰り返しながら、看板建築様式を採用したファサード(建物正面)のデザインが制作されました。

 

海老原商店は、看板建築の中でも和洋を取り入れたファサードやガラス等のデザイン、商店と居住スペースをバランスよく配置した間取り、天窓から吹抜けの空間を通して光を取込む設計等、看板建築を代表する要素が数多く採用されています。また、当時の設計図面や営業の記録が残されており、学術的な研究調査を行う上で貴重な資料を、現在でも大切に保存し続けています。2003年には千代田区景観まちづくり重要物件に指定されました。

 

ABOUT EBIHARA SHOTEN

Established in 1890 as a second-hand clothing store, it has continued to operate while dealing with products tailored to the times, such as ready-made clothes and fabrics. The current Ebihara store building was built in 1928. The design of the facade (front of the building) that adopted the signboard architecture was created by repeating trial and error many times with the tripod of the shop owner, Eihara Yasuzo, and a painter who had a friendship.

 

Ebihara store is a signboard building that has the elements that represent signboard architecture, such as the design of facades and glass that incorporate Japanese and Western styles, the layout of the store and living space in a well-balanced manner, and the design of taking in light from the skylight through the atrium. In addition, design drawings and sales records at that time remain, and valuable materials for academic research are still preserved. In 2003, it was designated as a Chiyoda City Landscape Town Development Important Property.

看板建築とは

関東大震災後に東京が復興する中で、道路を作るために区画整理がされて狭くなった土地に、多くの店舗兼用住宅が建てられました。それまでの伝統的な日本建築にはない平坦に設計されたファサードには、和洋を組合わせたデザインやモダンなモチーフが採用され、復興に奔走する人々のモチベーションを支えました。商人のハイカラな文化と職人が競いあった技術が、今でも建物に息づいています。

 

1975年、日本建築学会大会の座上で学術用語として「看板建築」が用いられたのを始めに、1994年に藤森照信氏の著書「看板建築」にて大きく紹介されたことで、広く知られるようになりました。東京を中心に多く建てられた看板建築ですが、都心部では高層ビル建設に伴う地上げや、地価の高騰による高額な納税を背景に数を減らし続けています。

 

SIGNBOARD ARCHITECTURE

As Tokyo was reconstructed after the Great Kanto Earthquake, many store-use houses were built on land that was narrowed by land readjustment to create roads. The flatly designed facade, which was not found in traditional Japanese architecture, used a combination of Japanese and Western designs and modern motifs to support the motivation of the people who were eager to recover. The high-class culture of merchants and the skills that craftsmen competed are still alive in the building.

 

In 1975, the signboard architecture was used as an academic term at the conference of the Architectural Institute of Japan, and in 1994 it was widely introduced in the book “Signboard Architecture” written by Terunobu Fujimori. It came to be able to. Although it is a signboard built mainly in Tokyo, the number continues to decrease in the city center against the backdrop of land raising due to the construction of high-rise buildings and high tax payments due to rising land prices.